What you are actually buying
Angi is a public company, so once a quarter it has to tell the government exactly what it sells. From the filing it made on August 4, 2026: “Leads: connections between consumers and Pros resulting from a Service Request in the period… a single Service Request can result in multiple Leads.”
Read that twice. You are buying a connection. Not a job, not an appointment, not a homeowner who agreed to anything. And one form from one homeowner can become more than one lead on the selling side.
In the three months ending June 30, 2026, Angi reported 4.31 million US service requests that produced 4.84 million leads. Your side of it, per the FTC’s 2023 order, was a $287.99 annual membership plus a separate charge for every lead. The whole filing is on the SEC website, and I would rather you read it than take my word for any of this.
The number that should decide it
Skip the forum threads. Two lines from that same filing tell you more than a hundred opinions.
| US pro metric | Q2 2026 | Q2 2025 | Change |
|---|---|---|---|
| Acquired Pros | 27,000 | 24,000 | up 13% |
| Average Monthly Active Pros | 106,000 | 126,000 | down 17% |
Angi signed up more new pros this spring than it did the spring before. It still finished the quarter with about twenty thousand fewer active pros than a year earlier. People are walking out the back door faster than Angi can bring them in the front, and that is not a contractor venting on Reddit. That is the company reporting to its own shareholders.
Angi’s explanation, in its own words, is that US revenue “decreased by $30.2 million, or 12%, due primarily to macroeconomic conditions causing a reduction in Pro spend and utilization of available Pro capacity.” Translated: pros are spending less with them.
The $7.2 million order nobody brings up
In January 2023 the FTC issued a proposed order against HomeAdvisor, which the agency describes as “a company affiliated with Angi, formerly known as Angie’s List” and which also does business as Angi Leads. It required payment of up to $7.2 million, and was approved as final that April.
The allegations are the part that matters to you. That since at least mid-2014 the company “made false, misleading, or unsubstantiated claims about the quality and source of the leads.” That pros were told they would only get leads matching their trade and service area, and “many of them do not.” That it “often tells service providers that its leads result in jobs at rates much higher than it can substantiate.” Full release on ftc.gov.
Ten months later the FTC mailed the refunds out. 110,372 checks to home service providers. The payment for being misled about lead quality was up to $30.
Different years, different measures, so hold them side by side rather than subtracting. The FTC wrote 110,372 checks in 2023. Angi reported 106,000 average active US pros this June. A lot of people have been through that door.
The math that actually answers the question
Cost per lead is the number Angi’s sales team talks about. It is the wrong one. The figure that decides this is cost per booked job, and you already have what you need to work it out.
| Step | What you do |
|---|---|
| 1 | Total everything you paid Angi in a month, membership included |
| 2 | Count the jobs you actually booked from Angi leads that month |
| 3 | Divide step 1 by step 2. That is your cost per booked job |
| 4 | Compare it to your gross profit on an average job |
If step 3 is comfortably under step 4, Angi is buying you profitable work and you should probably spend more. If it is close, you are working for Angi. If it is over, you are paying for the privilege of being busy.
Run it sixty days before deciding. One bad month proves nothing. Most owners I talk to have a strong feeling about Angi and no number attached to it.
When Angi is genuinely worth it
I am not going to pretend it never works. There is a version where paying Angi is the smartest thing you do all quarter.
You are eighteen months in. Nine reviews. No website worth the name. Next week’s schedule has two jobs on it and a lot of white space. Angi turns on today and your competitor’s search rankings took three years to build. That speed is real and worth paying for when the alternative is an empty truck.
The condition is that you answer instantly. Every lead platform pays out to whoever calls first, and a phone left in the van funds somebody else’s week.
When it stops being worth it
The trouble starts when the emergency channel quietly becomes the only channel. Three years in, still buying every job, and if the invoice stops the phone stops with it. That is rent, and the landlord sets the price.
It also stops working when you cannot answer fast. Shared or exclusive, the pro who picks up first takes the job. If calls ring out while you work, fix that before buying another lead. An automatic text back in under a minute holds the caller until your hands are free, for a fraction of what you hand Angi in a month.
Want the actual dollar figure your own shop is leaking right now? Put your real numbers into the calculator. It takes about two minutes and it is your data, not an industry average.
Rented calls versus owning the phone
Angi is rent. Your Google profile, your reviews, and a site that ranks for your trade in your city are equity. Rent is faster. Equity compounds.
The shops that stopped caring about Angi did not quit in a huff. They built the other side up until the lead invoices were optional, then let them lapse. It starts with what a homeowner checks before dialing: a profile that looks alive, reviews with owner responses, and a site that answers the question they typed.
If you would rather stay on the tools while somebody builds that, it is what goes into a website and lead system built to book jobs, live in 14 days. And if your first question is the money one, here is what it costs.
Frequently asked questions
How much are Angi leads per month?▾
Angi does not publish pro pricing on its own pro site, so anyone quoting you a flat monthly number is guessing. What is on the record comes from the FTC: an annual membership fee of $287.99, plus a separate charge for each lead. The per-lead charge varies by trade, by market, and by how much competition Angi has already sold in your area, which is why two shops in the same city compare notes and get different answers.
What are the cons of Angi leads?▾
Three that come up over and over. You pay per connection whether or not it turns into work. Angi’s own filing states that one homeowner request can produce multiple leads, so speed decides who gets the job. And the leads are rented, meaning the moment you stop paying, that source of calls ends the same day.
What is the Angi controversy?▾
The FTC brought an administrative complaint in March 2022 against HomeAdvisor, an Angi company that also trades as Angi Leads, alleging false or unsubstantiated claims about lead quality going back to at least mid-2014. A January 2023 order required payment of up to $7.2 million. In November 2023 the FTC mailed 110,372 refund checks to home service providers.
Does anyone use Angie’s List anymore?▾
Angie’s List still exists as one of the brands Angi Inc. operates, alongside Angi, HomeAdvisor and Handy. The company reported that consumers used at least one of its businesses to find a pro for roughly 15 million projects in the twelve months ending June 30, 2026. So yes, homeowners are still there. The open question is whether enough pros are staying, and the filing says average monthly active US pros fell 17 percent year over year.
Which is better, Angi or Thumbtack?▾
I have run Angi’s public filings and the FTC record. I have not done the same work on Thumbtack, so I am not going to rank them for you off a hunch. Both sell you a connection rather than a booked job, both reward whoever responds fastest, and both stop producing the day you stop paying. Judge either one on cost per booked job over sixty days.